In case you’ve been living under a rock for the past couple months, Toronto’s very own Drake made a remix of Hotline Bling that was been making a killing recently. Little to everyone’s knowledge, the song isn’t really Drake’s… Well sort of…
Drake sampled the song from the original Why Can’t We Live Together by Timmy Thomas who was an old R&B singer back in the 1970’s. Hotline Bling also gets some resemblance to Cha Cha by D.R.A.M..
So once Drake released Hotline Bling, there was a whole bunch of hype behind it because he just put out “IF YOURE READING THIS ITS TOO LATE” with huge hits like 6 Man, Know Yourself, Energy and 10 Bands and also did a whole collaboration album with Future “What A Time To Be Alive” with the well known Jumpman. After BOTH these albums were released this year, when Hotline Bling hit the charts at #66 in August, it continued to climb to #2 on the billboards. Not. Good. Enough. Not for Drake.
Taking the number two spot in billboards and sales would be a huge accomplishment for many artists, but Drake wanted this song to be #1. Step One: Make a music video. Alright, makes sense, get people to watch the video for the song. That will bring in more views. Step Two: Dance like you don’t care what happens. DONE DEAL! If you haven’t seen the music video yet, Drake is pulling some unseen dance moves in a big white room with changing lights. With this two pronged approach, the Hotline Bling music video danced its way into SOOOOO many memes, vines, vine, compilations around the world. With that, people watched the video countless times, made their own memes of the song with Drake making pizzas, playing Wii Bowling, Tennis, pokemon battles, and more!
Very smart move on Drake’s behalf, making a stellar music video to make the already hit song even bigger!